Welcome to the Cybersecurity Readiness Podcast Site
Dec. 8, 2021

Enhancing Organizational Readiness by Simulating Cyber Attacks

Robert Austin, Professor, Ivey Business School, discusses the value of cyber-attack simulation by drawing upon the learning tool (IT Management Simulation: Cyber Attack!, Harvard Business School Publishing) that he has developed. Using powerful metaphors such as "it's better to have a smaller portion of an expanding pie than to have an expanding portion of a shrinking pie," Rob highlights the need for an unselfish and collaborative approach (among competitors) to dealing with cyber threats. He also emphasizes the importance of top management engagement, judicious technology spending to reduce operational dependencies and threats, and leveraging the power of the human resource.

To access and download the entire podcast summary with discussion highlights --

https://www.dchatte.com/episode-14-enhancing-organizational-readiness-by-simulating-cyber-attacks/

Robert Austin, Professor, Ivey Business School, discusses the value of cyber-attack simulation by drawing upon the learning tool (IT Management Simulation: Cyber Attack!, Harvard Business School Publishing) that he has developed. Using powerful metaphors such as "it's better to have a smaller portion of an expanding pie than to have an expanding portion of a shrinking pie," Rob highlights the need for an unselfish and collaborative approach (among competitors) to dealing with cyber threats. He also emphasizes the importance of top management engagement, judicious technology spending to reduce operational dependencies and threats, and leveraging the power of the human resource.

To access and download the entire podcast summary with discussion highlights --

https://www.dchatte.com/episode-14-enhancing-organizational-readiness-by-simulating-cyber-attacks/

 

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Transcript

Introducer:

Welcome to the Cybersecurity Readiness Podcast

 

 


Introducer:

series with Dr. Dave Chatterjee. Dr. Chatterjee is the author of

 

 


Cybersecurity Readiness:

A Holistic and High-Performance

 

 


Cybersecurity Readiness:

Approach by SAGE publishing. He has been studying cybersecurity

 

 


Cybersecurity Readiness:

for over a decade, authored and edited scholarly papers,

 

 


Cybersecurity Readiness:

delivered talks, conducted webinars, consulted with

 

 


Cybersecurity Readiness:

companies, and served on a cybersecurity SWAT team with

 

 


Cybersecurity Readiness:

Chief Information Security officers. Dr. Chatterjee is an

 

 


Cybersecurity Readiness:

Associate Professor of Management Information Systems

 

 


Cybersecurity Readiness:

at the Terry College of Business, the University of

 

 


Cybersecurity Readiness:

Georgia and Visiting Professor at Duke University's Pratt

 

 


Cybersecurity Readiness:

School of Engineering.

 

 


Dr. Dave Chatterjee:

Hello, everyone, I'm delighted to

 

 


Dr. Dave Chatterjee:

welcome you to this episode of the Cybersecurity Readiness

 

 


Dr. Dave Chatterjee:

Podcast series, where I will be talking with Professor Robert

 

 


Dr. Dave Chatterjee:

Austin of Ivey Business School, located in London, Ontario,

 

 


Dr. Dave Chatterjee:

Canada. Professor Austin is a highly distinguished educator

 

 


Dr. Dave Chatterjee:

with extensive experience and accomplishments in academia and

 

 


Dr. Dave Chatterjee:

industry. He has worked at major multinational corporations in

 

 


Dr. Dave Chatterjee:

the automotive and technology sector. He has also been the

 

 


Dr. Dave Chatterjee:

dean of a business school, and the CEO of an Executive

 

 


Dr. Dave Chatterjee:

Education Foundation. Rob is also an experienced C-level

 

 


Dr. Dave Chatterjee:

consultant to multinational companies. He has been a faculty

 

 


Dr. Dave Chatterjee:

chair, member in executive education programs at Harvard

 

 


Dr. Dave Chatterjee:

Business School, Harvard Medical School, Ivy, Business, School

 

 


Dr. Dave Chatterjee:

and elsewhere. He's also the author of several books, and

 

 


Dr. Dave Chatterjee:

more than 100 articles and cases. Rob, welcome. Thank you

 

 


Dr. Dave Chatterjee:

for making time to share your expertise with my listeners. To

 

 


Dr. Dave Chatterjee:

get the ball rolling. I'd like you to talk to our listeners

 

 


Dr. Dave Chatterjee:

about the cyber attack simulation that you have

 

 


Dr. Dave Chatterjee:

authored. And for the benefit of the listeners, this simulation

 

 


Dr. Dave Chatterjee:

is accessible from the Harvard Business publishing website.

 

 


Rob Austin:

Sure, it's, it's great to be here, thank you for

 

 


Rob Austin:

inviting me. So this simulation, it, it basically engages

 

 


Rob Austin:

participants in a real time cyber attack. So it's, you

 

 


Rob Austin:

experience it as a flow of events that unfold in real time,

 

 


Rob Austin:

you were asked to make decisions that are as much as we could

 

 


Rob Austin:

make them modeled on the kinds of decisions that you would face

 

 


Rob Austin:

in a situation like this. You have to during the attack, you

 

 


Rob Austin:

have to coordinate with team members, with the people who you

 

 


Rob Austin:

work for, as well as with, you know, partners, partners at

 

 


Rob Austin:

hosting facilities and various other people who not all of whom

 

 


Rob Austin:

are people that you necessarily want involved in the problem

 

 


Rob Austin:

solving. Sometimes people inject themselves into situations like

 

 


Rob Austin:

this in ways that are not entirely helpful. Also, another

 

 


Rob Austin:

feature of the simulation is that not everything unfolds, as

 

 


Rob Austin:

you expect it to. And you have to process that. The scenario in

 

 


Rob Austin:

this simulation is that they're experiencing a DDoS attack,

 

 


Rob Austin:

distributed denial of service attack, but they begin to

 

 


Rob Austin:

suspect that there might also be an intrusion that has occurred.

 

 


Rob Austin:

And of course, a DDoS attack doesn't necessarily imply an

 

 


Rob Austin:

intrusion. But some things start to look suspicious as they start

 

 


Rob Austin:

to investigate what's going on with the DDoS attack. The DDoS

 

 


Rob Austin:

attack seems to have defeated some of their defenses, and they

 

 


Rob Austin:

can't figure out why that would be the case, right away. Another

 

 


Rob Austin:

feature of the simulation is that the information that you

 

 


Rob Austin:

have, is not sufficient to fully understand what's happening. But

 

 


Rob Austin:

you're still being called on to make decisions, which I think is

 

 


Rob Austin:

another realistic feature. That's kind of the first part of

 

 


Rob Austin:

the simulation, the second part in so that goes on, you know,

 

 


Rob Austin:

with a timer with a clock counting down. The second part

 

 


Rob Austin:

of the simulation, though, it has to do with, I think, an

 

 


Rob Austin:

important problem in the aftermath of a cyber attack. And

 

 


Rob Austin:

that's what do I say about what has happened? And what's very

 

 


Rob Austin:

difficult about those situations frequently, as you know, Dave,

 

 


Rob Austin:

is that often you're called on to say something about it before

 

 


Rob Austin:

you have a fully confident assessment of what has actually

 

 


Rob Austin:

happened. And so, so that that can be very difficult. One of

 

 


Rob Austin:

the reasons I like simulations like this, is it's possible when

 

 


Rob Austin:

you sit down to plan to imagine that you have a plan and you

 

 


Rob Austin:

know what you would do, but it can be quite difficult to

 

 


Rob Austin:

actually execute your plan. So it's one thing to plan, it's

 

 


Rob Austin:

another thing to be able to actually walk the talk, if you

 

 


Rob Austin:

like. And that's one of the things I think the simulation

 

 


Rob Austin:

shows us.

 

 


Dr. Dave Chatterjee:

Yeah, you know, I've had the pleasure of

 

 


Dr. Dave Chatterjee:

reviewing the simulation, I plan to use it. In my upcoming class

 

 


Dr. Dave Chatterjee:

I find it fascinating the way you have it set up. And I feel

 

 


Dr. Dave Chatterjee:

it'll it will definitely achieve some of the learning objectives

 

 


Dr. Dave Chatterjee:

that use spelt out such as discovering human biases that

 

 


Dr. Dave Chatterjee:

lead to ineffective behavior while responding to a crisis in

 

 


Dr. Dave Chatterjee:

real time, recognising the importance of crisis

 

 


Dr. Dave Chatterjee:

preparedness, learning to ascertain and manage priorities

 

 


Dr. Dave Chatterjee:

during a crisis, practice collaboration and decision

 

 


Dr. Dave Chatterjee:

making, to structure effective diagnosis and response and more.

 

 


Dr. Dave Chatterjee:

So a kind of backing up a little bit as I reflect on this

 

 


Dr. Dave Chatterjee:

simulation tool that you have available for executives, for

 

 


Dr. Dave Chatterjee:

students, it does offer an opportunity to assess

 

 


Dr. Dave Chatterjee:

organizational readiness from a cybersecurity standpoint. What

 

 


Dr. Dave Chatterjee:

else does it accomplish based on your experience of using it out

 

 


Dr. Dave Chatterjee:

there?

 

 


Rob Austin:

Yeah, so I think one of the things that happens in

 

 


Rob Austin:

the aftermath of the experience of the simulation itself is it

 

 


Rob Austin:

often provokes a very useful discussion. We, one of my, one

 

 


Rob Austin:

of the principles that I like to put forth when, when we talk

 

 


Rob Austin:

about simulations is that you know it, you learn something

 

 


Rob Austin:

from a simulation, but you learn even more from discussing the

 

 


Rob Austin:

experience that you had in the simulation. So the debrief after

 

 


Rob Austin:

the simulation is, is, you know, probably the most important

 

 


Rob Austin:

part. And what you discover, I mentioned this kind of before,

 

 


Rob Austin:

right, that what you discover when you go through a

 

 


Rob Austin:

simulation, is it, it's harder to do things that you assume

 

 


Rob Austin:

that you would do than you expected. And, you know, one of

 

 


Rob Austin:

the things about events unfolding in real time is that,

 

 


Rob Austin:

you know, you have that the information comes to you in the

 

 


Rob Austin:

wrong order, and incomplete. And so you have to do sense making,

 

 


Rob Austin:

despite this, the situation not being very ideal for that. And

 

 


Rob Austin:

these are some of the things that you realize after the

 

 


Rob Austin:

experience, and that you can talk about it, it leads you to

 

 


Rob Austin:

realize that there may be holes in your preparedness plan, there

 

 


Rob Austin:

may be things that you've assumed you could do that you

 

 


Rob Austin:

can't actually pull off in the heat of the crisis. And so I'd

 

 


Rob Austin:

say that's, that's one of the big things is the quality of the

 

 


Rob Austin:

conversation that you have about your preparedness plans, after a

 

 


Rob Austin:

simulation, I think is really quite high that it causes you to

 

 


Rob Austin:

realize some things that can cause you to make material

 

 


Rob Austin:

improvements in your plans.

 

 


Dr. Dave Chatterjee:

Okay. And how would you compare this

 

 


Dr. Dave Chatterjee:

particular simulation exercise with, you know, the tabletop

 

 


Dr. Dave Chatterjee:

exercises that organizations are known to conduct?

 

 


Rob Austin:

Yeah, I think those can be really good to write in,

 

 


Rob Austin:

in fact, that, to be perfectly honest, the genesis of this

 

 


Rob Austin:

online simulation was a tabletop simulation, right? It's it's

 

 


Rob Austin:

sort of a, it's an automated version of something that we

 

 


Rob Austin:

used to run in, in a lot of different situations in a lot

 

 


Rob Austin:

less animated fashion. But, but I do think there's something to

 

 


Rob Austin:

it, one of the things that's that people say, as a striking

 

 


Rob Austin:

feeling, after having gone through the simulation is, is

 

 


Rob Austin:

that clock just keeps ticking. And things come at you in an

 

 


Rob Austin:

order, and at a time, when you know, that you you basically

 

 


Rob Austin:

don't have any control over the clock, and in how the things are

 

 


Rob Austin:

unfolding in time. And while that can be part of a tabletop

 

 


Rob Austin:

simulation, I think it's it's especially impressive, I think,

 

 


Rob Austin:

when you're when you're experiencing in in the in the

 

 


Rob Austin:

online setting, but you know, I'm a fan of those too, I'm a

 

 


Rob Austin:

fan of the, the tabletop settings, and they're also kind

 

 


Rob Austin:

of they have flexibility advantages, right? You can, you

 

 


Rob Austin:

can quickly redesign them, you can add things to them, and so

 

 


Rob Austin:

forth. So I kind of like the idea of using tools like this

 

 


Rob Austin:

one, this automated simulation tool, in conjunction with other

 

 


Rob Austin:

other kinds of activities like planning, like less automated

 

 


Rob Austin:

simulations, like case discussions, right. So one of

 

 


Rob Austin:

the things that we have sometimes done, is it we'll have

 

 


Rob Austin:

a case discussion about a company being attacked, and the

 

 


Rob Austin:

situation parallels fairly closely the situation in the

 

 


Rob Austin:

simulation, and people decide what they think they would do.

 

 


Rob Austin:

And then the in the next session, we have them run the

 

 


Rob Austin:

simulation and they discover, you know, kind of how unfolding

 

 


Rob Austin:

real events make shambles of their plans, in some cases, so

 

 


Rob Austin:

that's a very useful thing to, to realize is that it's unlikely

 

 


Rob Austin:

you're going to be able to execute everything exactly

 

 


Rob Austin:

according to plan.

 

 


Dr. Dave Chatterjee:

Absolutely, you can plan as much as you

 

 


Dr. Dave Chatterjee:

want. But when it comes to execution, it can be a very

 

 


Dr. Dave Chatterjee:

different experience. And I think such simulation exercises

 

 


Dr. Dave Chatterjee:

can be very helpful for management. Talking about case

 

 


Dr. Dave Chatterjee:

studies, case discussions, I wanted to mention to my

 

 


Dr. Dave Chatterjee:

listeners that Professor Austin was one of the authors of a case

 

 


Dr. Dave Chatterjee:

called iPremier, and to the best of my knowledge, it's one of the

 

 


Dr. Dave Chatterjee:

few graphically written cases where essentially you're seeing

 

 


Dr. Dave Chatterjee:

a whole bunch of cartoons that describe the scenario, and then

 

 


Dr. Dave Chatterjee:

walk you through the next steps as you use the case. And you can

 

 


Dr. Dave Chatterjee:

use that case for simulation as well. Rob, if I remember

 

 


Dr. Dave Chatterjee:

correctly, that case was authored as early as 2002, or

 

 


Dr. Dave Chatterjee:

2003? What was the give the listeners a little bit of a

 

 


Dr. Dave Chatterjee:

background of the iPremier case?

 

 


Rob Austin:

Yeah, you're right about that, that it's actually

 

 


Rob Austin:

by now quite an old case. And we usually think that old cases get

 

 


Rob Austin:

out of date. But one of the things, I think you and I've

 

 


Rob Austin:

talked about this before, one of the things that's remarkable

 

 


Rob Austin:

about that case is the issues are still with us. And so we've

 

 


Rob Austin:

actually updated it a bit over the years to to take into

 

 


Rob Austin:

account things like you know, now people are better at

 

 


Rob Austin:

defending against denial-of -service attacks, things like

 

 


Rob Austin:

that. But but the truth is this case, I think, was 2001,

 

 


Rob Austin:

actually, when we wrote the first version of it, and the

 

 


Rob Austin:

world really was different then. A guy named Chris Darby and I

 

 


Rob Austin:

wrote the very first Harvard Business Review article about

 

 


Rob Austin:

cybersecurity. It was called the myth of IT security. And that

 

 


Rob Austin:

was published in 2003. And, you know, part of the lead up to

 

 


Rob Austin:

that was writing this iPremiere case, and believe it or not, I

 

 


Rob Austin:

mean, it's hard to imagine this now, but we had to work hard to

 

 


Rob Austin:

convince them that cybersecurity was something that CEOs should

 

 


Rob Austin:

think about. Right? In, in the in those in that timeframe, late

 

 


Rob Austin:

90s, early 2000, it probably took us two or three years to

 

 


Rob Austin:

convince them that this is something that should be, you

 

 


Rob Austin:

know, on the table when the senior team discusses the

 

 


Rob Austin:

important issues for the firm. But yet, it is also the case

 

 


Rob Austin:

you're describing in 2009, we turned it into what we call a

 

 


Rob Austin:

graphic novel version. That worked with a Professor, Jeremy

 

 


Rob Austin:

Short, who has done a lot of interesting research around

 

 


Rob Austin:

whether that might be a good mode to get information across

 

 


Rob Austin:

to people in. And, you know, we there's a little bit of

 

 


Rob Austin:

resistance to that idea, too. Because I remember somebody

 

 


Rob Austin:

saying to me, tell me again, why we need a comic book with the

 

 


Rob Austin:

Harvard Business School logo at the top of it. But but in the

 

 


Rob Austin:

end, we prevailed, it was the first graphic novel business

 

 


Rob Austin:

school case at Harvard. Since then, there have been more

 

 


Rob Austin:

because there there are people who who quite like to use those.

 

 


Dr. Dave Chatterjee:

And I happen to be one of them. I

 

 


Dr. Dave Chatterjee:

found that approach to writing cases to be extremely

 

 


Dr. Dave Chatterjee:

interesting, dramatic, and it gets students attention. Moving

 

 


Dr. Dave Chatterjee:

along, Rob, you have such a lot of experience in the technology

 

 


Dr. Dave Chatterjee:

space, of course in the cybersecurity space; as you look

 

 


Dr. Dave Chatterjee:

at the big picture, as you reflect on how things are

 

 


Dr. Dave Chatterjee:

evolving over a period of time, you mentioned about your writing

 

 


Dr. Dave Chatterjee:

the first article in 2001, the Harvard Business Review, what

 

 


Dr. Dave Chatterjee:

has changed? What are your concerns? What are your what is

 

 


Dr. Dave Chatterjee:

your assessment of where things are going, what can we do

 

 


Dr. Dave Chatterjee:

better?

 

 


Rob Austin:

Yeah, I'm probably you know, I there are other

 

 


Rob Austin:

people who I would go to for the authoritative version on where

 

 


Rob Austin:

things are going. For years in my Executive Program at Harvard

 

 


Rob Austin:

that was targeted at Chief Information Officers, I used to

 

 


Rob Austin:

go to a guy named Dan Geer and he I would still recommend going

 

 


Rob Austin:

out on the web and finding out what he's talking about lately.

 

 


Rob Austin:

Dan was trained as a trained as a healthcare statistician, an

 

 


Rob Austin:

epidemiologist, basically. And he has always approached

 

 


Rob Austin:

cybersecurity from a similar sort of a standpoint. And so

 

 


Rob Austin:

he's always come up with interesting conclusions. But of

 

 


Rob Austin:

course, you know, he was one of the very first people who said

 

 


Rob Austin:

that we're losing, right, that the the threats, the threats are

 

 


Rob Austin:

getting more sophisticated, much faster than we can advance the

 

 


Rob Austin:

defenses. And I guess that, I mean, yeah, I guess I'd ask you

 

 


Rob Austin:

too Dave, but, you know, that seems to be true still, that the

 

 


Rob Austin:

nation states are involved in the threats now. There's a lot

 

 


Rob Austin:

of very sophisticated attacks, we're working on some cases now,

 

 


Rob Austin:

about companies that, you know, have had very dire problems with

 

 


Rob Austin:

ransomware attacks. And so, you know, and people are still not

 

 


Rob Austin:

still not prepared. Despite hearing these stories about

 

 


Rob Austin:

companies that blink out of existence, I mean, one of the

 

 


Rob Austin:

cases we're working on right now, one of the serious options

 

 


Rob Austin:

on the table was just declare bankruptcy for this company and

 

 


Rob Austin:

start another one. Because they couldn't, you know, they

 

 


Rob Austin:

couldn't fix it. Now, they did eventually fix it. But it was

 

 


Rob Austin:

for a funny reason. They'd worked with a vendor who didn't

 

 


Rob Austin:

thought their network was too slow. And the vendor took a

 

 


Rob Austin:

whole copy of an instance of their systems to a different

 

 


Rob Austin:

environment to work on improvements and enhancements to

 

 


Rob Austin:

the system. And it turned out to be very lucky that he had a

 

 


Rob Austin:

recent version of the system because everything was messed

 

 


Rob Austin:

up, the backups were messed up. And if this guy hadn't taken,

 

 


Rob Austin:

basically took the the company systems off site and wasn't

 

 


Rob Austin:

quite a thumb drive, but it was like that. Right. And they were

 

 


Rob Austin:

they've never been more relieved than discover that somebody else

 

 


Rob Austin:

had taken their systems off site, their software.

 

 


Dr. Dave Chatterjee:

Yeah, it's it's hard to believe that

 

 


Dr. Dave Chatterjee:

organizations can be so underprepared. And again, it's

 

 


Dr. Dave Chatterjee:

not fair to generalize. But as you mentioned, the reality of it

 

 


Dr. Dave Chatterjee:

is the attack surfaces are expanding, thanks to increasing

 

 


Dr. Dave Chatterjee:

digitization. And that's not going to stop. The hackers are

 

 


Dr. Dave Chatterjee:

getting increasingly sophisticated. It's a pretty

 

 


Dr. Dave Chatterjee:

mature industry now. So that's not going to stop. So

 

 


Dr. Dave Chatterjee:

organizations don't have a choice but to put on their best

 

 


Dr. Dave Chatterjee:

game and be as prepared as they can be, and planning is

 

 


Dr. Dave Chatterjee:

important. But you know, testing the planning is equally

 

 


Dr. Dave Chatterjee:

important. And that's where every possible help, including

 

 


Dr. Dave Chatterjee:

using simulations should be leveraged to enhance their

 

 


Dr. Dave Chatterjee:

extent of readiness.

 

 


Rob Austin:

Now, I agree the the other thing I would point out

 

 


Rob Austin:

there is the human side is super important, right? That. I mean,

 

 


Rob Austin:

you talked about the, the attack surfaces growing and, you know,

 

 


Rob Austin:

one of the things I also teach my students these days is, you

 

 


Rob Austin:

know, we talk about platform economics and the power of

 

 


Rob Austin:

network effects. And a lot of business models now are powered

 

 


Rob Austin:

by network effects, you know, the idea that we want to add as

 

 


Rob Austin:

many people as possible or as many nodes as possible to a

 

 


Rob Austin:

network, because the value of the network is increasing faster

 

 


Rob Austin:

than the rate at which we're increasing the size of the

 

 


Rob Austin:

network. And yeah, this is the power of companies like Google

 

 


Rob Austin:

and Facebook and all these platforms. But one of the things

 

 


Rob Austin:

that this also implies is that, you know, we're working very

 

 


Rob Austin:

hard to add nodes to the network, but often every node is

 

 


Rob Austin:

a potential attack point, as well. So we have these business

 

 


Rob Austin:

models that are driving us, you know, I guess what I'd say is

 

 


Rob Austin:

the, the increasing attack surface is being driven by

 

 


Rob Austin:

business models. And I don't know where that ends, you know.

 

 


Dr. Dave Chatterjee:

yeah, you know, it's like, we are trying

 

 


Dr. Dave Chatterjee:

to get better. We are engaging in as we call it, the the

 

 


Dr. Dave Chatterjee:

digital transformation of businesses. And while we engage

 

 


Dr. Dave Chatterjee:

in that we create more problems for ourselves. The other day, I

 

 


Dr. Dave Chatterjee:

was talking in the classroom about highly integrated systems

 

 


Dr. Dave Chatterjee:

and I was sharing with students how important it is for

 

 


Dr. Dave Chatterjee:

information to flow seamlessly from one point to the other

 

 


Dr. Dave Chatterjee:

without any disruption. And I was sharing with them the

 

 


Dr. Dave Chatterjee:

history of, you know, siloed organizations, siloed systems,

 

 


Dr. Dave Chatterjee:

and why and how that happens. And then I told them, I said,

 

 


Dr. Dave Chatterjee:

you know, what, as I think about it, maybe there are some

 

 


Dr. Dave Chatterjee:

benefits of systems not being well integrated, systems being

 

 


Dr. Dave Chatterjee:

disconnected, maybe there are some advantages from a

 

 


Dr. Dave Chatterjee:

cybersecurity standpoint.

 

 


Rob Austin:

I think that's true. I mean, you, you've probably

 

 


Rob Austin:

used this material to but the Charles Perrow's book on normal

 

 


Rob Austin:

accidents is interesting here, because he points out that one

 

 


Rob Austin:

of the, you know, one of the characteristics of systems that

 

 


Rob Austin:

experience what he calls normal accidents, these, these

 

 


Rob Austin:

situations where low probabilities line up to

 

 


Rob Austin:

disastrous effect; one of the characteristics of systems that

 

 


Rob Austin:

have this is what he calls tight coupling. And another another

 

 


Rob Austin:

way of saying tight coupling, I think is exactly what you were

 

 


Rob Austin:

just talking about, right? How integrated information flow is

 

 


Rob Austin:

across the system. So, you know, it's another situation where

 

 


Rob Austin:

we're actually doing our very best to create what, you know,

 

 


Rob Austin:

in one context is a really good thing, right, integration of

 

 


Rob Austin:

information flow. But, you know, taken from another perspective,

 

 


Rob Austin:

like an information security perspective, that's tight

 

 


Rob Austin:

coupling, and we probably are going to see more normal

 

 


Rob Austin:

accidents as a result. And that's, that's actually not even

 

 


Rob Austin:

normal accidents are accidents, right. There's not even even any

 

 


Rob Austin:

bad guys in those stories. So you add bad guys, and it all

 

 


Rob Austin:

starts to get even more complicated. But I like to think

 

 


Rob Austin:

it's not hopeless. But but it does look pretty formidable.

 

 


Dr. Dave Chatterjee:

It is formidable, it's keeping

 

 


Dr. Dave Chatterjee:

everyone on their toes. And organizations can no longer

 

 


Dr. Dave Chatterjee:

afford to consider cybersecurity as something that can be

 

 


Dr. Dave Chatterjee:

outsourced. I'm, I'm a huge proponent of considering

 

 


Dr. Dave Chatterjee:

cybersecurity as an as an integral part of business

 

 


Dr. Dave Chatterjee:

objectives. In fact, cybersecurity is a strategic

 

 


Dr. Dave Chatterjee:

competency that's going to determine the long term success

 

 


Dr. Dave Chatterjee:

of organizations. So the mindset has to really change. There was

 

 


Dr. Dave Chatterjee:

a time when I was impressing upon executives about investing

 

 


Dr. Dave Chatterjee:

in very robust technology infrastructure, and I was using

 

 


Dr. Dave Chatterjee:

the word strategic investments. And I was told that, Dave, if

 

 


Dr. Dave Chatterjee:

you're not investing in things, that's going to generate sales,

 

 


Dr. Dave Chatterjee:

we don't really call them strategic. And I said, I said, I

 

 


Dr. Dave Chatterjee:

agree. But I think we have to change that mindset a little

 

 


Dr. Dave Chatterjee:

bit. Because if your business doesn't exist, you wouldn't have

 

 


Dr. Dave Chatterjee:

anything to sell. So you have to first understand what keeps your

 

 


Dr. Dave Chatterjee:

engine running. And you have to secure that before you can do

 

 


Dr. Dave Chatterjee:

anything else. So cybersecurity is one of those things, a core

 

 


Dr. Dave Chatterjee:

component of business operations today that can cannot be

 

 


Dr. Dave Chatterjee:

ignored. And that needs to be get front and center attention

 

 


Dr. Dave Chatterjee:

of top management. And that brings up a question that I'd

 

 


Dr. Dave Chatterjee:

like to put out there and get your perspective. What are you

 

 


Dr. Dave Chatterjee:

seeing in terms of best practices of actively engaging

 

 


Dr. Dave Chatterjee:

top management in cybersecurity planning, execution, monitoring?

 

 


Dr. Dave Chatterjee:

Anything that stands out?

 

 


Rob Austin:

Yeah, I don't know if I know, of, I don't know if I

 

 


Rob Austin:

have sort of a methodology for best practice for dealing with

 

 


Rob Austin:

execs, I know examples of senior execs that do a good job. And,

 

 


Rob Austin:

you know, they take an interest and, you know, probably more

 

 


Rob Austin:

impressive or memorable, are the situations that you see where

 

 


Rob Austin:

that's not happening, right, where people go to their

 

 


Rob Austin:

corners, basically. We worked with a company one time where

 

 


Rob Austin:

the CEO invited us in to assess their IT capability. And I think

 

 


Rob Austin:

when what we discovered after we'd been there for a while, is

 

 


Rob Austin:

that what he was really kind of looking for, was a reason to get

 

 


Rob Austin:

rid of his current IT leadership, right. He, he didn't

 

 


Rob Austin:

like them. He they made his head hurt. He wanted them to just

 

 


Rob Austin:

take care of things. And so when he was also he was kind of a, it

 

 


Rob Austin:

was a business leader. He's a big, big guy physically, he was

 

 


Rob Austin:

kind of belligerent. And what we discovered was the biggest

 

 


Rob Austin:

dysfunction in the organization, is it when he got belligerent

 

 


Rob Austin:

and started you know, sort of throwing his weight around or

 

 


Rob Austin:

yelling or it wasn't always actual yelling, but the IT

 

 


Rob Austin:

management, the CIO, he dove for cover, right, understandably, I

 

 


Rob Austin:

think. And so, ultimately, what we ended up recommending is that

 

 


Rob Austin:

that this company hire an IT leader, a senior digital leader

 

 


Rob Austin:

who would not dive for cover? Who would? Who would go head to

 

 


Rob Austin:

head with, with the executive. But to be perfectly honest, that

 

 


Rob Austin:

didn't work very well, either. And so I think, you know, I

 

 


Rob Austin:

think the ultimate difficulties in a situation like that have to

 

 


Rob Austin:

do with the senior leadership, like the non the business

 

 


Rob Austin:

leadership. The companies that do well at this are the ones

 

 


Rob Austin:

where the senior executives take this seriously, and where

 

 


Rob Austin:

they're willing to engage on it. A lot of times, I see executives

 

 


Rob Austin:

who, I mean, you don't have to become a digital expert, right,

 

 


Rob Austin:

as a CEO, but you do have to engage with it. I think, and you

 

 


Rob Austin:

have to ask questions, and you have to not just want it to go

 

 


Rob Austin:

away. And you know, there are boards that can help with this.

 

 


Rob Austin:

One of my frequent colleagues, you know, are co authors Dick

 

 


Rob Austin:

Nolan, he and Warren MacFarlan wrote I think was an HBR

 

 


Rob Austin:

(Harvard Business Review) or Sloan Management Review article

 

 


Rob Austin:

on how boards can help with this, how boards can be

 

 


Rob Austin:

involved. But that's, you know, that's pretty hit or miss, I

 

 


Rob Austin:

think, from company to company, how well that works. So

 

 


Dr. Dave Chatterjee:

Yes, that's kind of even what I have been

 

 


Dr. Dave Chatterjee:

noticing, based on my work, based on my field work that

 

 


Dr. Dave Chatterjee:

there are organizations where the leadership is extremely

 

 


Dr. Dave Chatterjee:

committed. In fact, the first podcast that I did in this

 

 


Dr. Dave Chatterjee:

series, I had the president of a major insurance provider, who

 

 


Dr. Dave Chatterjee:

made a very strong statement of how committed their organization

 

 


Dr. Dave Chatterjee:

is and how every C level executive in that organization,

 

 


Dr. Dave Chatterjee:

you know, takes advantage of cybersecurity training

 

 


Dr. Dave Chatterjee:

opportunities to up their skills, up their level of

 

 


Dr. Dave Chatterjee:

awareness, and to your point, we're not talking, we're not

 

 


Dr. Dave Chatterjee:

talking about creating a cybersecurity expert of

 

 


Dr. Dave Chatterjee:

everybody in the organization. And that connects to the human

 

 


Dr. Dave Chatterjee:

factor that you mentioned a little while ago. And the way I

 

 


Dr. Dave Chatterjee:

look at it is organizations with resources will have a cyber

 

 


Dr. Dave Chatterjee:

team. And they are definitely part of the solution. But for a

 

 


Dr. Dave Chatterjee:

solution to be truly effective, we the organization has to

 

 


Dr. Dave Chatterjee:

engage every member. And that extends even to their partners.

 

 


Dr. Dave Chatterjee:

So in other words, cybersecurity readiness needs to become

 

 


Dr. Dave Chatterjee:

everybody's business. And that's the way it needs to be pitched

 

 


Dr. Dave Chatterjee:

not as something that is technical. And that remains in

 

 


Dr. Dave Chatterjee:

the domain of the highly specialized operators. And I

 

 


Dr. Dave Chatterjee:

absolutely believe in them, they are of great value. But they

 

 


Dr. Dave Chatterjee:

have to be complemented by folks who are doing regular work, and

 

 


Dr. Dave Chatterjee:

who have to do their part in ensuring that they are taking

 

 


Dr. Dave Chatterjee:

every step so that the vulnerability is reduced at

 

 


Dr. Dave Chatterjee:

there, and are at their level.

 

 


Rob Austin:

Yeah, no, I agree. And you know, the thing you said

 

 


Rob Austin:

earlier about the company that told you, if it doesn't

 

 


Rob Austin:

contribute to sales, it can't be strategic. You know, I think one

 

 


Rob Austin:

of the things that I find helpful along these lines is,

 

 


Rob Austin:

there is a framework that Warren McFarlan, professor at Harvard

 

 


Rob Austin:

Business School, he many years ago, 19, early 1970s, I think,

 

 


Rob Austin:

created something that people now call the MacFarlan grid,

 

 


Rob Austin:

right. It's a two by two, we love two-by-twos in our business

 

 


Rob Austin:

schools, right. Yeah. And then on the one axis is sort of the

 

 


Rob Austin:

strategic importance of IT. And that has to do with things like

 

 


Rob Austin:

is does it generate additional sales, right, does it generate

 

 


Rob Austin:

differences from our competitors, that they have a

 

 


Rob Austin:

hard time matching? So that's on one axis. The other axis though,

 

 


Rob Austin:

is operational dependence on IT. And that has to do with you

 

 


Rob Austin:

know, if my IT systems fail, how soon do I have a problem? Is it

 

 


Rob Austin:

a day? Is it a minute? Is it a melt microsecond? And when I

 

 


Rob Austin:

when I, when I tried to get across to you know, I teach a

 

 


Rob Austin:

lot of general managers I'm sure you do too, MBA students and

 

 


Rob Austin:

executives and so forth, who, you know, they're trying to

 

 


Rob Austin:

understand or I'm trying to help them understand how IT actually

 

 


Rob Austin:

functions as a value creation activity within their

 

 


Rob Austin:

organization. And what I do with the McFarlan grid is I say,

 

 


Rob Austin:

look, these are the two reasons to spend money or to invest

 

 


Rob Austin:

money in digital technology, the two axes to the McFarlan grid,

 

 


Rob Austin:

one of them is, you know what you think it would be, it's to

 

 


Rob Austin:

create sales, to generate sales, to generate competitive

 

 


Rob Austin:

advantage over your rivals. That's the that's the one axis.

 

 


Rob Austin:

But the other one that gets less press and gets less attention is

 

 


Rob Austin:

the operational dependence. And you invest on that axis to

 

 


Rob Austin:

insure yourself against that operational dependence because

 

 


Rob Austin:

as much value as we get on the one axis out of IT, it also you

 

 


Rob Austin:

know, causes companies become operationally dependent on IT;

 

 


Rob Austin:

this is one of the points McFarlan made way back then,

 

 


Rob Austin:

companies don't tend to become strategically reliant on IT

 

 


Rob Austin:

without also becoming operational reliant on them. And

 

 


Rob Austin:

so, so, you know, on the one hand, the two reasons, as I said

 

 


Rob Austin:

to my MBA students, there's two reasons to spend money on IT.

 

 


Rob Austin:

One is to achieve some kind of strategic advantage, some

 

 


Rob Austin:

business advantage that we can all relate to. But the other is

 

 


Rob Austin:

to avoid some sort of operational threat, to insure

 

 


Rob Austin:

against it to remediate it, or to reduce its severity, when it

 

 


Rob Austin:

happens. And those are equally legitimate reasons to spend

 

 


Rob Austin:

money on technology. The second one, it has the problem you

 

 


Rob Austin:

described, though, right? I mean, the way another way, I

 

 


Rob Austin:

used to say it, in my CIO Executive Program at Harvard is,

 

 


Rob Austin:

you know, the dilemma of IT security is that if you do

 

 


Rob Austin:

everything that you're supposed to do, and as a result, your

 

 


Rob Austin:

company does well, and is not, you know, does not suffer IT

 

 


Rob Austin:

security events, the result is, nothing happens, right? And it's

 

 


Rob Austin:

hard to get credit for nothing happens.

 

 


Dr. Dave Chatterjee:

You know, I think I think we think very

 

 


Dr. Dave Chatterjee:

alike, because that's one of the things I emphasize, or I

 

 


Dr. Dave Chatterjee:

highlight in my talks, I approach it a little

 

 


Dr. Dave Chatterjee:

differently. But the same thing, I say, you know, the job of a

 

 


Dr. Dave Chatterjee:

CISO can be considered a thankless job in many ways.

 

 


Dr. Dave Chatterjee:

Because you don't hear much about the effectiveness of the

 

 


Dr. Dave Chatterjee:

CISO function, as long as things are going well. But when things

 

 


Dr. Dave Chatterjee:

go in the wrong direction, then some of the first heads to roll

 

 


Dr. Dave Chatterjee:

come from that unit. And I don't think that's a fair, or that's a

 

 


Dr. Dave Chatterjee:

substantive, substantive approach, it's more of a

 

 


Dr. Dave Chatterjee:

symbolic approach to react, we are reacting, we are reacting

 

 


Dr. Dave Chatterjee:

promptly, we mean business. But there could be much more to the

 

 


Dr. Dave Chatterjee:

reason why the organization was compromised, and it could go

 

 


Dr. Dave Chatterjee:

beyond individuals, it could be somewhere down deep down in the

 

 


Dr. Dave Chatterjee:

processes and other areas. So it's really important to take a

 

 


Dr. Dave Chatterjee:

holistic approach. You talked about spending in technology,

 

 


Dr. Dave Chatterjee:

similarly spending in cyber, and you might you will agree that

 

 


Dr. Dave Chatterjee:

it's not just about spending a certain amount of money or spent

 

 


Dr. Dave Chatterjee:

spending in comparison to the industry average, it's about how

 

 


Dr. Dave Chatterjee:

and where you're spending, what's the thinking behind it.

 

 


Dr. Dave Chatterjee:

And that's, that's precisely why cybersecurity strategy

 

 


Dr. Dave Chatterjee:

formulation, cybersecurity strategic investments require

 

 


Dr. Dave Chatterjee:

senior level involvement, cross functional involvement, it's not

 

 


Dr. Dave Chatterjee:

something that you should let you should outsource, let a

 

 


Dr. Dave Chatterjee:

group of people deal with it. And like you said earlier, that

 

 


Dr. Dave Chatterjee:

you just don't want to think about it. It's something that

 

 


Dr. Dave Chatterjee:

comes in the way of your organizational goals, and you'd

 

 


Dr. Dave Chatterjee:

rather have somebody else you just have to accept the reality

 

 


Dr. Dave Chatterjee:

and face it. I think that's probably the best approach under

 

 


Dr. Dave Chatterjee:

the circumstances. Sorry. Yeah, sorry. No, I

 

 


Rob Austin:

just agree. Yeah.

 

 


Dr. Dave Chatterjee:

Yeah, it's, it's, it's, it's, it's a it's

 

 


Dr. Dave Chatterjee:

one of those ongoing challenges, ongoing battles, that's gonna

 

 


Dr. Dave Chatterjee:

continuously keep organizations for lack of a better word,

 

 


Dr. Dave Chatterjee:

distracted, but that's where they have to find a balance

 

 


Dr. Dave Chatterjee:

where they keep the war or the fight against cybersecurity

 

 


Dr. Dave Chatterjee:

going while they continue their, their operations as effectively

 

 


Dr. Dave Chatterjee:

as possible. You were saying something, I didn't mean to

 

 


Dr. Dave Chatterjee:

interrupt.

 

 


Rob Austin:

No, no. I just, I, when you were talking about how

 

 


Rob Austin:

there are there are differences, right, between companies. It's

 

 


Rob Austin:

not a matter of how much you spend as a percentage of your

 

 


Rob Austin:

sales or profits or whatever. One of the things that reminds

 

 


Rob Austin:

me is Erik Brynjolfsson at MIT who, whose work, I'm sure, you

 

 


Rob Austin:

know, he's done a lot of work showing that IT does actually

 

 


Rob Austin:

create value that adds productivity and other forms of

 

 


Rob Austin:

value to the company. And there's a graph that he did a

 

 


Rob Austin:

study where they, they kind of normalized for the size of the

 

 


Rob Austin:

company, how much companies were spending on IT, and then they

 

 


Rob Austin:

plotted it against productivity increases, and you do get an

 

 


Rob Austin:

upward sloping line. But the data of course, if you plot the

 

 


Rob Austin:

data as a scatter graph, on the against the two axes, it's of

 

 


Rob Austin:

course, not a perfect line, it's more like a football, right?

 

 


Rob Austin:

It's like a upwardly sloping football. And one of the things

 

 


Rob Austin:

that is always been important in the way to seemed important to

 

 


Rob Austin:

me, is if you draw a straight line vertically through that

 

 


Rob Austin:

football, there are some people who are well above the average

 

 


Rob Austin:

line, and some people who are well below the average line, in

 

 


Rob Austin:

terms of the value they're extracting, but they're both

 

 


Rob Austin:

spending the same amount of money, you know, normalized for

 

 


Rob Austin:

size of company. So, so, you know, for any amount of money

 

 


Rob Austin:

you spend, there's you you might spend, there are some companies

 

 


Rob Austin:

that are putting it together into an in a very effective way.

 

 


Rob Austin:

And there are other companies that are underperforming, given

 

 


Rob Austin:

the amount that they're spending. So it kind of goes to

 

 


Rob Austin:

the point of what you were just saying, It matters how, right,

 

 


Rob Austin:

doesn't matter how much you're spending, if you're not also

 

 


Rob Austin:

thinking about how you're spending it.

 

 


Dr. Dave Chatterjee:

You know, recently I was speaking with a

 

 


Dr. Dave Chatterjee:

legal expert. And she made a very telling point, she said,

 

 


Dr. Dave Chatterjee:

Dave, when cybersecurity breaches go to a court of law,

 

 


Dr. Dave Chatterjee:

and the judge or the jury are evaluating whether an

 

 


Dr. Dave Chatterjee:

organization had done their due diligence, had made the

 

 


Dr. Dave Chatterjee:

necessary investments, they take into consideration the

 

 


Dr. Dave Chatterjee:

organization size, and the expectations are very

 

 


Dr. Dave Chatterjee:

reasonable. So there is no expectation that a company that

 

 


Dr. Dave Chatterjee:

is, say, half the size of GE or has half the resources of GE

 

 


Dr. Dave Chatterjee:

should have the same level of investments in cybersecurity as

 

 


Dr. Dave Chatterjee:

GE. I'm just using a hypothetical example here. And

 

 


Dr. Dave Chatterjee:

that's kind of the the way to approach it as a very realistic,

 

 


Dr. Dave Chatterjee:

very practical approach as to who we are, what's our context?

 

 


Dr. Dave Chatterjee:

What can we afford? And, most importantly, how well are we

 

 


Dr. Dave Chatterjee:

doing these things? Whether it's training, whether it's

 

 


Dr. Dave Chatterjee:

simulation, whether it's enhancing awareness, you know,

 

 


Dr. Dave Chatterjee:

there is a method to all of this, you mentioned a couple of

 

 


Dr. Dave Chatterjee:

frameworks, there are lots of guidance out there. One thing is

 

 


Dr. Dave Chatterjee:

to have the guidance, the other thing is to follow them well,

 

 


Dr. Dave Chatterjee:

assess the effectiveness of the implementation, make make

 

 


Dr. Dave Chatterjee:

adjustments, and it's a continuous process. And that's

 

 


Dr. Dave Chatterjee:

where I think the difference lies with companies who are more

 

 


Dr. Dave Chatterjee:

likely to be resilient and recover a lot faster than

 

 


Dr. Dave Chatterjee:

others. So that's kind of the way I see it.

 

 


Rob Austin:

Yeah. Well, and as you said, before receipt, we see

 

 


Rob Austin:

things a lot the same way.

 

 


Dr. Dave Chatterjee:

So moving along, Rob, from the stand up,

 

 


Dr. Dave Chatterjee:

do you have any thoughts on shared ownership and

 

 


Dr. Dave Chatterjee:

responsibility, you, you mentioned about this vendor

 

 


Dr. Dave Chatterjee:

helping out a company that almost went underground, and was

 

 


Dr. Dave Chatterjee:

able to get their operations started up again, because they

 

 


Dr. Dave Chatterjee:

had a copy of their instance of their technology instance. In

 

 


Dr. Dave Chatterjee:

that spirit, and especially in a highly networked economy, you

 

 


Dr. Dave Chatterjee:

talked about network effects, platform economics, you'll agree

 

 


Dr. Dave Chatterjee:

that in today's day and age, it's not company A competing

 

 


Dr. Dave Chatterjee:

against company B, it's the network of Company A versus the

 

 


Dr. Dave Chatterjee:

network of Company B. So in that kind of a highly networked,

 

 


Dr. Dave Chatterjee:

distributed kind of an environment what what structures

 

 


Dr. Dave Chatterjee:

or mechanisms could be in place so that business leaders,

 

 


Dr. Dave Chatterjee:

technology leaders, security leaders, work together, they're

 

 


Dr. Dave Chatterjee:

incentivized to work together as opposed to taking the approach

 

 


Dr. Dave Chatterjee:

that it is your problem, not mine.

 

 


Rob Austin:

Yeah, I, I don't again, I don't really think I

 

 


Rob Austin:

have the silver bullet for this. But, I do think one of the

 

 


Rob Austin:

things that can help with this is what I might call an

 

 


Rob Austin:

ecosystem mindset. And, you know, I'm encouraged a bit,

 

 


Rob Austin:

because people are talking a lot more about ecosystems, it seems

 

 


Rob Austin:

to me these days business ecosystems, and, you know, the

 

 


Rob Austin:

idea that our ability to do well with business models and with a

 

 


Rob Austin:

lot of other things are interdependent, right. One of

 

 


Rob Austin:

the one of the things that reminds me of is Mirko Iansiti,

 

 


Rob Austin:

who is a professor at Harvard Business School, wrote a book, I

 

 


Rob Austin:

couldn't, I can't tell you, off the top of my head, the name or

 

 


Rob Austin:

the year. But it was about it was about this before everybody

 

 


Rob Austin:

was talking about ecosystems. And it was comparing a lot of

 

 


Rob Austin:

business systems to biological systems. And one of the points

 

 


Rob Austin:

that I remember coming out, or, you know, leaping out at me

 

 


Rob Austin:

about that, is that we don't see biological ecosystems flourish,

 

 


Rob Austin:

when one party within the ecosystem, you know, succeeds at

 

 


Rob Austin:

the expense of the others, right, that the if if a, if a

 

 


Rob Austin:

powerful member of an ecosystem succeeds in gaining most of the

 

 


Rob Austin:

advantage that's available in the ecosystem, then the

 

 


Rob Austin:

ecosystem becomes unhealthy. Instead, so this attitude that,

 

 


Rob Austin:

you know, to do well, ourselves, we must all do well, is, I

 

 


Rob Austin:

think, a general principle that is worth thinking about in our,

 

 


Rob Austin:

you know, kind of increasingly interconnected world, that seems

 

 


Rob Austin:

to be one of the themes of recent events. And I'm talking

 

 


Rob Austin:

now about things like the pandemic, is it we're all more

 

 


Rob Austin:

connected than we thought we were. And so there are these,

 

 


Rob Austin:

you know, these social collective social good problems

 

 


Rob Austin:

where, you know, we used to be able to assume that we could

 

 


Rob Austin:

just pursue our own interests, and everything would be fine.

 

 


Rob Austin:

But now we discover that our interests interact with other

 

 


Rob Austin:

people's interests. And I think that's true in business

 

 


Rob Austin:

ecosystems as well. But it is it is definitely true in

 

 


Rob Austin:

cybersecurity, right. I mean, I think you'll, you'll have

 

 


Rob Austin:

probably a lot of experience with this. But if you've got

 

 


Rob Austin:

really great cyber defenses, but one of your business partners

 

 


Rob Austin:

has really bad cyber defenses, that's an entry point into your

 

 


Rob Austin:

company as well, right, that's a that's a risk factor for your

 

 


Rob Austin:

company.

 

 


Dr. Dave Chatterjee:

Well, that's spot on, means I think

 

 


Dr. Dave Chatterjee:

this pandemic has shown us clearly how connected we are,

 

 


Dr. Dave Chatterjee:

whether we like it or don't like it globally. Cybersecurity is

 

 


Dr. Dave Chatterjee:

also showing us the same reality, and to your point, we

 

 


Dr. Dave Chatterjee:

can still compete. But we need to leverage each other's

 

 


Dr. Dave Chatterjee:

competencies to deal with problems of this magnitude, that

 

 


Dr. Dave Chatterjee:

could consume us all, for lack of a better word. You know, it

 

 


Dr. Dave Chatterjee:

reminds me of an initiative that Cisco runs, and I'm sure many

 

 


Dr. Dave Chatterjee:

other companies do as well. If I remember correctly, it's called

 

 


Dr. Dave Chatterjee:

the CHILL initiative, HyperInnovation Living Lab,

 

 


Dr. Dave Chatterjee:

Cisco's HyperInnovation Living Lab. And the whole idea is to

 

 


Dr. Dave Chatterjee:

bring together some of the best minds from competing companies

 

 


Dr. Dave Chatterjee:

to a location for a week let's say, and have them brainstorm

 

 


Dr. Dave Chatterjee:

ideas about pressing issues. But the important thing is, at the

 

 


Dr. Dave Chatterjee:

end of the week, at the end of the retreat, they have to come

 

 


Dr. Dave Chatterjee:

up with something that is, you know, that is converted to a

 

 


Dr. Dave Chatterjee:

product that is marketable. So in other words, come up with a

 

 


Dr. Dave Chatterjee:

solution, which is supported by that by that team of

 

 


Dr. Dave Chatterjee:

representatives from different companies. So it's like creating

 

 


Dr. Dave Chatterjee:

a collaborative solution to deal with a larger problem than what

 

 


Dr. Dave Chatterjee:

they could handle by themselves. And I think that kind of a

 

 


Dr. Dave Chatterjee:

collaborative partnership mindset has to prevail, if we

 

 


Dr. Dave Chatterjee:

want to succeed against these kinds of problems, which is kind

 

 


Dr. Dave Chatterjee:

of you know, which is engulfing everybody, every possible

 

 


Dr. Dave Chatterjee:

network, every possible node. So that's, that's, that's so spot

 

 


Dr. Dave Chatterjee:

on.

 

 


Rob Austin:

Yeah, no, I agree. You know, the way I like to

 

 


Rob Austin:

think about it sometimes and the way I, I put it to people

 

 


Rob Austin:

sometimes is it's better to going forward as you move into

 

 


Rob Austin:

the future. It's better to have a smaller portion of an

 

 


Rob Austin:

expanding pie than to have an expanding portion of a shrinking

 

 


Rob Austin:

pie. And I think if we don't watch out if we continue to

 

 


Rob Austin:

behave in many of the ways that have worked well for us in the

 

 


Rob Austin:

past, you know, these very independent ways, then we're in

 

 


Rob Austin:

the future going to find ourselves, yeah, we're gonna

 

 


Rob Austin:

have a bigger, bigger portion of that pie, but the pie is going

 

 


Rob Austin:

to be shrinking. And so as you know, I think we need to adopt

 

 


Rob Austin:

different mindsets. I worked in the auto industry for a long

 

 


Rob Austin:

time. And one of the things the auto industry's not so good at

 

 


Rob Austin:

in my view is, and I discovered this in one of my jobs there, I

 

 


Rob Austin:

had a job there where I had to interact a lot with our

 

 


Rob Austin:

suppliers. And I discovered, we weren't very popular with them.

 

 


Rob Austin:

Because we were much bigger. And we were, you know, we were

 

 


Rob Austin:

pounding the pounding the crap out of them, right. I mean,

 

 


Rob Austin:

anytime they figured out a new way to get some more margin, we

 

 


Rob Austin:

took the biggest part of it from them. And so I think that kind

 

 


Rob Austin:

of that kind of, you know, behavior is not going to be

 

 


Rob Austin:

healthy for ecosystems. And I mean, we're getting a bit far

 

 


Rob Austin:

field of cybersecurity here, but, but I think the principles

 

 


Rob Austin:

are the same.

 

 


Dr. Dave Chatterjee:

Absolutely, the principles are very much the

 

 


Dr. Dave Chatterjee:

same. The, you know, as you may have seen in my book on

 

 


Dr. Dave Chatterjee:

cybersecurity readiness, the the commitment, preparedness and

 

 


Dr. Dave Chatterjee:

discipline framework that I came up with, that that identifies

 

 


Dr. Dave Chatterjee:

17, cybersecurity success factors, when I look at these

 

 


Dr. Dave Chatterjee:

factors, at a very high level, we are talking about people

 

 


Dr. Dave Chatterjee:

process and technology issues. When you take a deeper dive,

 

 


Dr. Dave Chatterjee:

then you get more specific about what these factors entail, and

 

 


Dr. Dave Chatterjee:

how how you address them. But at a higher level, it's still, for

 

 


Dr. Dave Chatterjee:

lack of a better word, a game of finding the right set, the right

 

 


Dr. Dave Chatterjee:

balance between the people element, the process element and

 

 


Dr. Dave Chatterjee:

the technology element, and how we find the balance, and how we

 

 


Dr. Dave Chatterjee:

sustain it, that's what's gonna make the difference. It is one

 

 


Dr. Dave Chatterjee:

thing to come up with a solution and implement it, it is another

 

 


Dr. Dave Chatterjee:

thing to be able to sustain it. And that's why I am big on

 

 


Dr. Dave Chatterjee:

creating and sustaining a high- performance information security

 

 


Dr. Dave Chatterjee:

culture, because unless you create that kind of an

 

 


Dr. Dave Chatterjee:

environment, you kind of etch it in the DNA of the organization,

 

 


Dr. Dave Chatterjee:

you're unlikely to sustain the good work that got started,

 

 


Dr. Dave Chatterjee:

because of say, X, Y, and Z, who may have moved on, the good work

 

 


Dr. Dave Chatterjee:

has to go on. So how are you going to embed that fabric of

 

 


Dr. Dave Chatterjee:

the blueprint of robust cybersecurity practices? How do

 

 


Dr. Dave Chatterjee:

you do that, and that's where you have to work on the cultural

 

 


Dr. Dave Chatterjee:

aspects. And these are tough challenges. So they often get

 

 


Dr. Dave Chatterjee:

ignored. And we try to get away by focusing on, you know,

 

 


Dr. Dave Chatterjee:

specific controls, and making sure those controls are in

 

 


Dr. Dave Chatterjee:

place, especially the technical ones. And I'm all for controls,

 

 


Dr. Dave Chatterjee:

but do recognize that controls are also on the people side of

 

 


Dr. Dave Chatterjee:

things, on the governance side of things. So the human factor

 

 


Dr. Dave Chatterjee:

plays a huge role. Just a little while ago, I was talking with a

 

 


Dr. Dave Chatterjee:

human factors expert from NATO. She advises NATO on how to

 

 


Dr. Dave Chatterjee:

manage the human involvement in cybersecurity strategies. And

 

 


Dr. Dave Chatterjee:

she made a very interesting point, she says, Dave, just

 

 


Dr. Dave Chatterjee:

imagine somebody holding a key position in cybersecurity, but

 

 


Dr. Dave Chatterjee:

has gets intimidated. And so it's like the example you shared

 

 


Dr. Dave Chatterjee:

about this belligerent CEO. So the cybersecurity guy had to

 

 


Dr. Dave Chatterjee:

deal with a boss who was kind of overly dominating. And as a

 

 


Dr. Dave Chatterjee:

result, even when they were receiving good intelligence that

 

 


Dr. Dave Chatterjee:

should have been passed on to the right channels, they were

 

 


Dr. Dave Chatterjee:

scared of the repercussions and when silent on some of these

 

 


Dr. Dave Chatterjee:

alerts, that that could hurt the company. As an I'm not going to

 

 


Dr. Dave Chatterjee:

take the name of some of these companies, but that's precisely

 

 


Dr. Dave Chatterjee:

what has happened with some of the major breaches. I'm not

 

 


Dr. Dave Chatterjee:

saying it has happened because of the human personality trait,

 

 


Dr. Dave Chatterjee:

but it is because someone dropped the ball even after

 

 


Dr. Dave Chatterjee:

receiving the intelligence. So So yeah, that's kind of any

 

 


Dr. Dave Chatterjee:

Yeah, please,

 

 


Rob Austin:

Let me just say that , aagin, we're agreeing, but

 

 


Rob Austin:

,you know, one of my jobs somewhat early in my career was

 

 


Rob Austin:

I was in an automaker. And I was managing a group of really

 

 


Rob Austin:

talented software developers that were responsible for a lot

 

 


Rob Austin:

of the systems that were inside the assembly plant. So these are

 

 


Rob Austin:

the production critical systems. And, you know, this is back to

 

 


Rob Austin:

your point about controls, right. So that, yeah, we had

 

 


Rob Austin:

controls in place, but you know, and we'd have people come around

 

 


Rob Austin:

from time to time at regular intervals, who were certifying

 

 


Rob Austin:

that the controls were in place. But you know, the guys who, who

 

 


Rob Austin:

worked for me at the time, they that we would sit around at

 

 


Rob Austin:

lunch, sometimes and chuckle, right. So like, if every single

 

 


Rob Austin:

one of them with their knowledge of the production critical

 

 


Rob Austin:

systems used to talk about if we put together a list of the 20

 

 


Rob Austin:

top ways to take down an assembly plant, none of those

 

 


Rob Austin:

would be would be, you know, would be addressed by any of the

 

 


Rob Austin:

controls that that the the auditors were basically spending

 

 


Rob Austin:

a lot of time thinking about, which is not to say those aren't

 

 


Rob Austin:

important, too. But I guess, I guess what I'm saying. And I

 

 


Rob Austin:

think I'm agreeing with something you said a few minutes

 

 


Rob Austin:

ago, which is the people side is super important. And this isn't

 

 


Rob Austin:

just the people side is important because there's

 

 


Rob Austin:

weaknesses there, you need the very resourceful people like the

 

 


Rob Austin:

ones that I'm talking about, who knew everything about the, you

 

 


Rob Austin:

know, the code and the software that was running this company's

 

 


Rob Austin:

assembly plants. And you needed those guys, because just doing a

 

 


Rob Austin:

formal analysis of controls and what controls were in place,

 

 


Rob Austin:

left huge gaping holes without the the deep knowledge of these

 

 


Rob Austin:

talented individuals who were, you know, really close to the

 

 


Rob Austin:

systems, what they could do and where they might get in trouble.

 

 


Rob Austin:

So yeah, I couldn't agree more that it's not just, it's not

 

 


Rob Austin:

just a technical problem, right.

 

 


Dr. Dave Chatterjee:

Well, Rob, I think we can end on that note.

 

 


Dr. Dave Chatterjee:

Once again, thank you very much for your time. It's truly a

 

 


Dr. Dave Chatterjee:

pleasure to have you come on board and share your wisdom with

 

 


Dr. Dave Chatterjee:

with me and my listeners. It's been a pleasure.

 

 


Rob Austin:

Yeah, I've enjoyed it a lot, too. So thank you for

 

 


Rob Austin:

inviting me. best, best to you and going forward.

 

 


Dr. Dave Chatterjee:

Thank you very much,

 

 


Rob Austin:

and your listeners. Yeah.

 

 


Dr. Dave Chatterjee:

A special thanks to Professor Robert

 

 


Dr. Dave Chatterjee:

Austin for his time and insights. If you liked what you

 

 


Dr. Dave Chatterjee:

heard, please leave the podcast a rating and share it with your

 

 


Dr. Dave Chatterjee:

network. Also subscribe to the show, so you don't miss any new

 

 


Dr. Dave Chatterjee:

episodes. Thank you for listening, and I'll see you in

 

 


Dr. Dave Chatterjee:

the next episode.

 

 


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